Characteristics of Good Communication


Completeness (context)

t      answer all questions asked

t      give something extra, when desirable

t      check for the five W's and any other essentials

Conciseness (style)

t      shorten or omit wordy expressions

t      include only relevant statements

t      avoid unnecessary repetition

Consideration (context/delivery)

t      focus on "you" instead of "I" or "we"

t      show reader benefit/interest in the reader

t      emphasize the positive, pleasant facts

t      apply integrity and ethics

Concreteness (style/sources)

t      use specific and accurate words, facts and figures

t      put action in your verbs

t      choose vivid, image-building words

Clarity (organization/ sources)


t      choose short, familiar, conversational words

t      construct effective sentences and paragraphs

t      achieve appropriate readability (through headings and transitions) and listenability

t      include examples, illustrations, and other visual aids, when desirable

Courtesy (delivery)


t      be sincerely tactful, thoughtful, and appreciative

t      omit expressions that irritate, hurt, or belittle

t      grant and apologize good-naturedly

Correctness (style)


t      use the right level of language

t      maintain acceptable writing mechanics

t      choose nondiscriminatory expressions

t      apply all the other pertinent "C" qualities

(From Murphy and Hildebrandt's Effective Business Communications, 1991. Modifications/additions by Bob Corey 2005)